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Marissa Mayer’s: The ‘Black Widow’ of Social Media

Yahoo buys Blink
Yahoo buys Blinkcredit: Giorgio Montersino

It is no secret that Facebook is a huge competitor against Yahoo in the social media world. When Marissa Mayer first came onto the scene in 2012, taking over as CEO of Yahoo everyone wondered if she could save Yahoo from its downward spiral.

There has been many a changes since she came aboard and the biggest question asked, “Can she do it and how.” Marissa admits on stage at the TechCrunch Disrupt Conference in New York City last week, that when she first arrived at Yahoo, mobile products were more of a hobby for everyone.

Most people use Yahoo for specific features like Finance or Mail. One of Yahoo’s favorite apps of use for people is Flickr; used for personal use and business. The Flickr app is very big with Non- Profit Organizations as they use it to store photos from events and incorporate the images on their websites, in newsletters and more. It’s also great for putting together presentations for meetings and college recruitment media.

Marissa Mayer’s seems to be in the habit of buying messaging apps and then killing them off. She’s racking up the numbers, almost a total of 40 now. Therefore, what could possibly be the logic in all this? When you take a closer look at it all, it’s brilliant!

Facebook buys up companies and kind of lets them just go on doing their own thing. A great strategy that seems to be working for Facebook, as it will help them gain profits while just sitting back and watching money grow.

However, Yahoo has another approach. Why be a pawn in the game when you could “BE” the playing field. Yahoo just acquired Meh Labs, which follows suit right behind a sort of GPS app called Kismet, which allows users to check in. Both of these apps will be shutdown in the coming weeks, this was reported by Issie Lapowsky at Wired.com on May 14, 2014.

The game plan of this tech giant guru, whom I’m now nicknaming, “The Black Widow of Social Media” seems to be buying up talent, not the companies. A Yahoo spokesperson told wired.com, “Meh Labs’ staff will be joining Yahoo’s mobile team, where they will focus on smart communication products.”

We will have to wait and see if this game plan works out for Marissa, as she’s in for a battle with Mark Zuckerberg, CEO of Facebook whom seems to be following the logic of great entrepreneurs who believe hiring a lazy person can be a great asset; as they will find the quickest way to get a job done. He seems to be on the hunt for finding the quickest and easiest way to make a profit.

If this game plan for Yahoo CEO, Marissa Mayer doesn’t pan out, I’m sure “The Black Widow of Social Media” will fed for her place among the tech giants as any black widow would. She seems to be a force not to be reckoned with.