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Mario Tricoci Hair Salons announces the return of Mario, Make Me a Model

Open Model Call Promotion
Open Model Call Promotion
Photo courtesy provided by Mario Tricoci Website 2014

Mario Tricoci Hair Salons & Day Spas continues to pave the way for young talent with the sixth “Mario, Make Me a Model” competition. In partnership with Wella Professionals and supported by contributing partners providing experiences for the contestants, the 2014 program will launch the careers of five finalists and one winner as they strive for success in the modeling industry.

Since the program’s inception in 2008, more than 2,000 contestants have come to the open model calls; 26 young women and men have gone through the program as finalists; and nearly all of them have secured contracts as working models appearing in spreads in CS, Michigan Avenue magazine, Chicago magazine and on runways for Carolina Herrera, Yigal Azrouel and from Chicago to New York, Milan and Paris.

Five Open Model Calls This year, the program will commence with five open model calls (up from four in prior years) starting on February 24 at the 900 N. Michigan Avenue Salon in Chicago and following at the Oak Brook, Orland Park, Schaumburg and Crystal Lake Mario Tricoci locations over the next two days. No prior modeling experience is required. Individuals with current representation are ineligible.

“We are thrilled to reach out to more undiscovered talent this year as we cast our net even wider throughout the Chicagoland area. We have seen so many positive stories come out of the “Mario, Make Me a Model” program that we wanted to give even more young people the chance to shine. Our past participants and winners have experienced great success and we look forward to launching more careers this year,” says Mario Tricoci.

The Competition Tricoci and a panel of experts from Factor Women and Chosen Model Management modeling agencies, Michigan Avenue magazine, Fitness Formula Club s, and Matt Ferguson Photography will select five finalists to undergo a two-month model transformation.

All “Mario, Make Me a Model” finalists will receive a makeover from Mario Tricoci Hair Salons & Day Spas and personal training with Fitness Formula Clubs. Factor Women and Chosen Model Management will provide print and runway training, as well as insider knowledge designed to help the contestants understand the ins and outs of the modeling industry. Finalists will all appear in a 15 second commercial on CBS2 Chicago; model in a photo shoot with photographer Matt Ferguson for a two-page spread in Michigan Avenue Magazine; and walk in a major runway show with professional models.

Runway Show The finale of the competition is a runway show that, for the first time ever, will take place in the spring on May 16th, 2014. “We moved the program from fall to spring this year to reach more young talent,” said Megan Bueschel, Senior Vice President & Chief Marketing Officer for Mario Tricoci Hair Salons & Day Spas. “Previously we built our program to culminate with Chicago’s fall fashion week by holding our open model calls in the late summer. This was difficult for students starting a new academic year in August. By springtime, students’ course work and activities are well established and winding for summer break. We think the timing of our May runway show will attract even more worthy contestants.”

The Prizes The winner of “Mario, Make Me a Model” 2014 will be determined live at the end of the fashion show on May 16th, 2014. In addition to the finalist prize package, the winner of “Mario, Make Me a Model” will receive consideration for a contract with Factor Women Management or Chosen Model Management and an all-inclusive 5-night trip for two to Riu Palace Las Americas in Cancun, Mexico. The package includes meals and drinks at the resort, round-trip airfare, and limousine transportation to Chicago O-Hare airport. The winner will also receive $500 in COSE™ cosmetics from Mario Tricoci; and a one-year membership to Fitness Formula Clubs.

About Mario Make Me a Model “Mario, Make Me a Model” is the Midwest’s preeminent fashion event launching careers; inspiring young people and supporting Chicago’s fashion industry by identifying emerging talent, creating experiences and opening doors to opportunity. The program has launched the careers of young talent who have worked with virtually every Chicago-based periodical as well as New Beauty magazine, Neiman Marcus, Home Shopping Network, Nordstrom, Glossed & Found and Def Jam Records among others. Several have gone on to agencies in New York, Paris and Milan and still others have appeared in national television commercials including Carson’s and Southwest Airlines. In 2014, Mario, Make Me a Model returns for a sixth year, demonstrating the Company’s continuing emphasis on discovering young talent. Visit for more information on contest rules and regulations, to follow the aspiring models and for details on all of the “Mario, Make Me a Model” events.

About Mario Tricoci Hair Salons & Day Spas

For more than 35 years, Mario Tricoci Hair Salons & Day Spas has been a leader in the beauty industry in Chicago. With 15 salon and spa locations throughout Chicagoland, Mario Tricoci Hair Salons & Day Spas offers killer haircuts starting at just $35 ($30 for men), and killer color starting at $45, cutting edge skincare (including Juveel the world’s most innovative Vitamin C serum), and a full selection of services from XTreme Lashes to clinically developed athletic massages and hand-applied tanning treatments. Mario Tricoci Hair Salons & Day Spas experts have appeared in Michigan Avenue Magazine and Chicago Magazine, have been sourced by national magazines including Good Housekeeping and GQ and have appeared on ABC’s Windy City Live and Fox’s Good Day Chicago. Mario’s innovative Mario PLUS program provides a $25 savings on every massage and every facial every time for a full year with a single membership fee of $50 while the well-established Mobile Mario program provides real-time perks sent straight to members mobile devices each month including pricing specials and a first chance to try their newest services and products. To join Mobile Mario text PERKS to 77953. (Standard Carrier Message and data rates may apply. Up to 4 texts/month. Text Stop to cancel, text HELP for help.)

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