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Mario Tricoci announces Mario, make me a model finalists

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The finale fashion show event Killer collections and Mario, Make Me a Model scheduled for

Friday, May 16, 2014- 7:30pm

Mario Tricoci Hair Salons & Day Spas and their partners announce FIVE finalists who remain in the Mario, Make Me A Model 2014 competition. These candidates were selected from 7 semi-finalists (down from 400 who came out for open model calls!) through public voting at www.mariomakemeamodel.com and by judges from Mario Tricoci Hair Salons & Day Spas, Michigan Avenue Magazine, Factor Women, Chosen Model Management, Fitness Formula Clubs and Matt Ferguson Photography.

The Finalists Are:

  1. Julia Swibes, age 16 from Munster, IN
  2. Ashley House, age 17 from Philo, IL
  3. Kaitlyn Kush, age 17 from Oak Forest, IL
  4. Joseph Dolecki, age 21 from Villa Park, IL
  5. Aireal Boyd, age 24 from Fargo, North Dakota

After completing a month of training with Factor Women, Chosen Model Management and Fitness Formula Clubs, all seven semi-finalists received dramatic makeovers at Mario Tricoci Hair Salons & Day Spas a 900 N. Michigan Avenue on Wednesday, April 9, prior to the final round of cuts.

The remaining finalists will now participate in five more weeks of runway and fitness training. During this time the public is invited to continue to vote for their favorite contestant online or via text. The finalists will also complete the remainder of the seven challenges in the contest.

PRINT AD COMPETITION Each contestant will pose for Matt Ferguson Photography for a full-page print ad sponsored by Jockey International, Inc. The women’s advertisement will feature the new JOCKEY® bra, with its patented volumetric fit system, and the men will pose for Jockey® Sport. All of the contestant’s layouts will be featured online for public vote at www.mariomakemeamodel.com starting Wednesday, April 23. Mario Tricoci, founder of Mario Tricoci Hair Salons & Day Spas, and Dustin Cohn, Senior V.P. and Chief Marketing Officer at Jockey, will take the public vote into consideration and then determine the winning ad to run in Michigan Avenue Magazine’s summer issue.

"We at Jockey are very excited to participate in this great program and find our next fresh face," said Cohn. "This is an opportunity for us to help fulfill someone's dream by offering them a chance to appear in an ad for a global brand."

TV COMMERCIAL The model hopefuls will have even more time in front of the camera as they each tape their own 15-second “Vote For Me” TV spot to air on CBS 2 Chicago. Voting continues online through May 15 and it is up to the contestants to drive the public to vote for them to help influence Mario’s final decision.

“CBS 2 Chicago is proud to be the official television partner of Mario Make Me A Model for the past six years. Working with the finalists on their first TV commercial is both gratifying and fun for our team. Seeing them as professionals in the years following the contest makes us feel privileged to have been a part of launching their careers.” said Abel Sanchez, Producer for CBS 2 Chicago.

FASHION SHOOT Coming into the home stretch of the competition, finalists will shoot a group fashion spread for Michigan Avenue Magazine. Once again in front of Matt Ferguson’s lens, it is time for the aspiring models to show they can also ‘sell’ fashion.

By this time in the competition, each has honed their skills as an individual from the solo spot in the Jockey ads, to their TV spots, as well as working on their own walks and moves,” said Matt Ferguson. “But when they come together for the fashion spread, it is time for them to work as a team and experience what it is like to stand out, yet blend in as a group.”

RUNWAY SHOW FINALE The conclusion of the competition takes place at the end of a major fashion show on Friday, May 16 at Chicago’s Museum of Broadcast Communications, 360 N. State Street. The contestants will walk amidst more than 20 professional models.

“If we have succeeded in our mission, the audience will not be able to tell the contestants from the professional models,” said Megan Bueschel SVP/CMO Mario Tricoci Hair Salons & Day Spas. “More than once we have heard a collective gasp of surprise at the end of the show when we bring out our finalists for Mario’s announcement.”

The 2014 runway show will include more than 50 looks from Chicago designers including Agnes Hamerlik, Azeeza, Lagi Nadeau, Misanthrope and Two Penny Blue. General Admission tickets ($49.50 each), and Value Admission tickets ($39.50 each) include a pre-show reception in the runway room at 6:30 PM, cocktails from Wansas Tequila, desserts by Twisted Crave, a photo booth and nail bars scattered about the room. Tickets are available now at www.mariomakemeamodel.com.

Mario Tricoci presents Killer Collections & Mario, Make Me A Model

When: Friday, May 16

Where: Museum of Broadcast Communications 360 N. State Street, Chicago

Schedule for the evening

6:00 PM VIP Pre-Show ReceSption

6:30 PM General Admission for Pre-Show Reception

7:30 PM Runway Show Begins

9:00 PM After-Party, Hubbard Inn

About Mario Make Me a Model “Mario, Make Me a Model” is the Midwest’s preeminent fashion event launching careers; inspiring young people and supporting Chicago’s fashion industry by identifying emerging talent, creating experiences and opening doors to opportunity. The program has launched the careers of young talent who have worked with virtually every Chicago-based periodical as well as New Beauty magazine, Neiman Marcus, Home Shopping Network, Nordstrom, Glossed & Found and Def Jam Records among others. Several have gone on to agencies in New York, Paris and Milan and still others have appeared in national television commercials including Carson’s and Southwest Airlines. In 2014, Mario, Make Me a Model returns for a sixth year, demonstrating the Company’s continuing emphasis on discovering young talent. Visit www.mariomakemeamodel.com for more information on contest rules and regulations, to follow the aspiring models and for details on all of the “Mario, Make Me a Model” events.

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