Maria Sharapova was front and center in Sochi, Russia today.
No she isn't participating in the Winter Games, but as a Sochi native she lent her considerable marketing clout to sponsor Samsumg.
The tennis superstar helped the company welcome guests at its Galaxy Studio grand opening event on Feb. 5 in Olympic Park, Sochi. The event kicked off the final stage of Samsung’s Sochi 2014 sponsorship. Joining Maria were:
· Younghee Lee – Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics
· Timo Lumme – Director, IOC TMS
As the centerpiece of Samsung’s Games-time activation in Sochi, the Galaxy Studio in Olympic Park lets visitors feel the excitement of the Games through experiences with Samsung’s market-leading mobile devices and digital technologies.
While trying out the official Olympic Games Phone – the Galaxy Note 3 device – visitors can enter Olympic Games-themed events and contests. Additional Galaxy Studios are located in the Coastal Village, Mountain Village and Sochi Art Museum Square.
In a statement issued by Samsung, the company explained the purpose of their participation and the Galaxy Studio complex.
“We invite athletes and fans to visit our Galaxy Studios and enhance their time at the Games through our people-inspired technologies and exciting interactive experiences. Mobile devices have become an important way through which people enjoy the Olympic Games, and Samsung is introducing new approaches for spectators to become active participants of the Games through our technology,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics.
Maria Sharapova was thrilled to participate:
“As an athlete myself, I appreciate Samsung’s efforts to provide personalized Games Time experiences to fellow Olympians and also fans through a variety of Studio experiences that help us all get the most out of the Games.”
Meanwhile Ms. Sharapova gets a slice of home and can look into the near future at her upcoming events.
February tournaments on the WTA tour include stops in Qatar, Dubai and Rio. Come March, the prestigious Indian Wells and Miami tournaments are the big targets on the WTA as well as the ATP tour calendars.