In an effort to get the word out about her line of premium candy, Sugarpova, tennis star Maria Sharapova had considered attempting an interesting and unusual PR stunt at the upcoming U.S. Open by temporarily changing her name to Maria Sugarpova. However, after further consideration, she has decided not to go through with it.
Sharapova's agent Max Eisenbud told ESPN on Tuesday that although the athlete has been pushing her team to do "fun, out-of-the-box-type things" to promote her product, she ultimately decided against this particular ploy. The original plan was even legally binding: Sharapova, who has a green card and resides in Florida, appealed through the Florida Supreme Court for approval of a temporary name change that would last however long she is participating in the tournament.
Eisenbud added that Sharapova will be traveling to Japan and China shortly after the U.S. Open, which would require a quick turnaround in legally changing her identification back, the hassle of which appears to be a big part of why the idea was nixed. A background check, fingerprinting, and hearing in front of a judge would also have been required to make the name change official.
Instead, a glass truck will be filled with Sugarpova gummy candy and driven around Miami during the Grand Slam tournament as a moving advertisement.
Sugarpova was first introduced last year to the tune of 1.8 million bags being sold worldwide. The line will be extended later this year to include accessories such as purses and pendants.
This year's U.S. Open begins on Aug. 26 and runs through Sep. 9.