The Safeway Foundation and Stand Up To Cancer (SU2C), a program of the Entertainment Industry Foundation (EIF), have collaborated again to re-launch their public service campaign featuring actress and SU2C Celebrity Ambassador Marcia Cross, which will debut in June.
The print, radio and digital public service announcement (PSA) is designed to raise awareness for the fight against prostate cancer – a disease that over 2 million men are living with in the United States alone.
The public service campaign coincides with Safeway's annual in-store Prostate Cancer Awareness fundraiser, providing customers with multiple opportunities to donate at more than 1,300 Safeway stores across the U.S.
Stand Up To Cancer and The Safeway Foundation are encouraging everyone, especially those with loved-ones affected by the disease, to show their support for the cause with a limited-edition, reusable shopping bag with the words, "It starts with a wish; it can end with a cure." The bag will be available for purchase at all Safeway banner stores, including Vons, Pavilions, Tom Thumb, Randalls, and Carrs stores, as well as online at safewayfoundation.org.
Emmy Award® and Golden Globe® nominee Marcia Cross is best known for her roles on the award-winning series Desperate Housewives and the original Melrose Place.
"This is a cause close to my heart and one that I enthusiastically support," said Cross. "Together with Stand Up To Cancer and The Safeway Foundation, I hope to not only create awareness for a disease that affects too many of our husbands, sons, fathers and brothers—but support crucial cancer research that can save lives."