No stranger to the prestigious world of Mercedes-Benz Fashion Week, Hoffman surpasses many of the other designers with an ability to enter all phases of fashion from swimwear to ready-to-wear.
This year is the 14th year that the label has grabbed a claim to the fashion fame and held on to it with ease. Mara Hoffman's intense creativity strongly focuses on aesthetic prints and tantalizing patterns. As Mara travels the globe, she is inspired to pass that beauty on to her thousands of loyal followers. Mara Hoffman became a stylish favorite at Mercedes-Benz Fashion Week Swim 2015, which took place last month from July 17 - July 21, 2014, in South Beach at the famous house of fashion, The Raleigh Hotel. Mara's newest 2015 Resort 2015 Collection was revealed to an anxious audience on Saturday, July 19, 2014. In addition, the designer put forth her heart and soul to design a signature car to celebrate the Mercedes-Benz Fashion Week Swim's tenth anniversary and it signified everything that Mara Hoffman stands for.
This particular collection was filled with fabulous prints, not only geometrically pleasing, but giving us imagination in animal prints and making us look twice at the parrots and other animals of the jungle that adorned some of the suits. There were also sublime solids in a new concept of reversible suit.
Hoffman designs all her own prints. She drew inspiration for this collection from a trip that she recently embarked upon to Guatemala. There is no better destination for beautiful textiles and vibrant landscapes, giving her many ingenious ideas to turn into unsurpassed elaborate beauty in the world of swimwear and resort wear.
Rash guards that rise to the occasion revealing a rainbow of colors, one piece cut-out suits combining brilliant solids, black & white checks, halter tops with free-flowing pants, are all just one chapter in this swimwear saga.
As amazing as the swimwear itself are the coverups that keep it all under wraps. From jumpsuits, short and long, to curve-conscious dresses, to fringed plunging necklines, it all gives the wearer a strong sense of style. Boy shorts are back and bigger than ever, confirming that the wearer will decide their comfort level on the beach and at the pool, in their own special outdoor world of fashion. Even platform shoes and nails have that familiar pattern that Mara Hoffman is so well-known for.Thanks go out to Madison Harding for helping to make the shoes an integral part of the show.
You choose your rainbow of color and it will erupt into magnificence beyond belief. Hang on to the moment and it will take you flying past the stars to land on the moon in magical Mara Hoffman. Next stop for the dedicated designer will be Mercedes-Benz Fashion Week New York when Hoffman will unveil her newest Spring/Summer 2015 collection for the world to admire on Saturday, September 6, 2014 at Lincoln Center.