Manischewitz® announces the introduction of dozens of innovative and new products which are sure to bring families together during Passover and everyday meals. Set to hit shelves for Passover 2013, the new products include frozen macaroon dough, Passover cereal, gluten-free matzo and much more.
With consumers continuing to seek out “Better for You” items, a number of the new products feature the Manischewitz Health and Wellness icon in a commitment to creating delicious and healthy products for all consumers. The icon communicates the healthier attributes of the products such as being all-natural and an excellent source of fiber, low sodium, no MSG, sulfite-free with no artificial preservatives or ingredients.
New products debuting include:
Health and Wellness Food: Manischewitz® Organic Matzos; Guiltless Gourmet Coconut Water (the newly popular and healthy drink is the first beverage to debut) and Guiltless Gourmet Exotic Root Chips.
Gluten-Free: Red Velvet Macaroons and Matzo-Style Squares and Crackers.
Mediterranean Food: Manischewitz® Mediterranean Matzo and Mediterranean Gelfilte Fish with hints of rosemary, oregano and olive oil.
Comfort Food (new for Passover): Manischewitz® Dark Chocolate Covered Potato Chips and Biscotti.
The Manischewitz® brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. In 1932, Rabbi Manischewitz opened a plant in Jersey City. Manischewitz® is now located at 80 Avenue K, Newark. Products are available at most major retail markets. For a full list of products go to www.Manischewitz.com.
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