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Mango launches new plus size brand Violeto

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The increase in demand for plus size apparel in the fashion Industry is growing and some companies are listening to consumers by taking steps launching new plus size brands.

MANGO, is a clothing and manufacturing company, founded in Spain by brothers Isak Andic and Nahman Andic is making waves with the launch of its new plus sized brand. The Spanish clothing company will offer the line in European sizes 40-42 (U.S. sizes 8-20) beginning this January 2014. The line will consist of over 400 trendy items in larger markets like France, Germany, Italy and Netherlands, Turkey, Russia and Spain in close to 100 retail outlets set to open by late 2014.

Mango is solely based in Spain with Madrid, the city of Istanbul, Turkey, with the largest amount of Mango stores.The first store will be in Spain with The line to be sold online in Europe, Turkey and Russia.

According Mango the line is said to include garments designed to be comfortable, feminine and modern.

The collection will go on sale at online stores on January 15 and will be available at selected stores from January 17 .There is no word of expanded the brand to the US as of yet.

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