Air New Zealand has been the leader of innovative safety videos and they've done it again with their adventurous new video starring Edward Michael "Bear" Grylls, the popular British adventurer, writer and television presenter best known for the TV series "Man vs. Wild".
In-flight safety videos get pushed to a new level with this effort.
This well produced video takes the viewer on an thrill ride with Bear, as he demonstrates the essentials of safety, in his own way.
He has parachuted into some of the world's most inhospitable locations to demonstrate survival tactics when stuck alone in the wilderness, and he picks right up on that for Air New Zealand. Grylls has takes a moment to demonstrate the essentials of in-flight air safety whenever flying with this unique video that keeps you informed and entertained throughout.
Watch “The Bear Essentials of Safety” video and post your own thoughts as this video goes viral: http://youtu.be/LnM7xuhzjWY
Why is this video going to be so successful?
For one, it was produced by the creative minds of Air New Zealand, who have proven time and again to be the leaders in making safety guides and videos.
It happens to be the first airline safety video filmed completely outside of an airplane. It was filmed along the Routeburn Track, a 32km, 2-4 day track in the southwestern corner of New Zealand's South Island and highlights Air New Zealand’s association with the Department of Conservation (DOC). As you can see, it's a beautiful part of the world.
Included were many New Zealand natives, including entomologist Ruud Kleinpaste and local animals like the Tuatara (lizard), Kia (bird), and Weta (insect).
Viewers can also participate in a Air New Zealand contest. Win The Great Kiwi Bucket List: a trip for two from anywhere in the world to New Zealand by simply tuning-in and watching the video. On Twitter, follow the #airnzbear feed.