The 5-inch device has plenty of room for all the Hello Kitty stickers on the outside, and there are nine different wallpaper themes for the 1080p screen.
HTC is marketing the device in the ladyphone category for China, but it's clear that Hello Kitty's appeal transcends such pigeon-holing.
No longer is Hello Kitty just for women and little kids.
The 18-34 male demographic has been getting into the Hello Kitty trend of late, as witnessed in Nevada when an MMA fight broke out on the Las Vegas Strip, featuring a man in a Hello Kitty costume against another fellow in character.
Fight fans who wish to view the Hello Kitty MMA fight may do so by following this link.
The bout opens with Hello Kitty landing a flurry of punches flush on the face of his opponent, only to be met back with a one-two combo of stiff jabs to the head.
Hello Kitty then gets power-slammed onto a park bench, and his opponent explodes with more strikes to the face.
The fight only lasts 39 seconds, but it featured more action than many high-level MMA fights that happen these days.
Bellator star War Machine claims to have started the Hello Kitty trend in MMA, as he wore shorts featuring the brand name and logo during his BAMMA fight in England.
"I got the Hello Kitty [logo on my shorts]. It's kinda gay, but it's for my fiancee," War Machine stated during his post-fight interview at BAMMA 3.
War Machine was then asked if Hello Kitty was one of his sponsors.
"I wish," War Machine replied. "I just threw it on there for my fiancee because she loves Hello Kitty. I thought she would get a kick out of it, so I don't know."
What can fight fans learn from this matter? Never judge a book by its cover and don't mess with Hello Kitty.