Brand loyalty is important to many businesses and customers. Many people show their loyalty in many ways like buying their products, tweeting the company, vising promotions, and various other ways. For most, getting the company tattooed on their flesh does not rank high on that list.
Netflix fan @TheRealMyron tweeted a photo of his Netflix tattoo on his account. In response the company tweeted a response and awarded him with a free year's subscription Given the artwork cost much more than a year's subscription, one has to admit that is great free publicity for the company.
While it may never be advisable to go to such measures to express one's loyalty to a brand, who knows? It could score them some free stuff.