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Mamming the way to a cure for breast cancer

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About 1 in 8 (12%) women in the US will develop invasive breast cancer during their lifetime. The American Cancer Society's estimates for breast cancer in the United States for 2013 are:

About 232,340 new cases of invasive breast cancer will be diagnosed in women.
About 64,640 new cases of carcinoma in situ (CIS) will be diagnosed (CIS is the earliest form of breast cancer)
About 39,620 women will die from breast cancer

At this time there are more than 2.8 million breast cancer survivors in the United States. The best chance we have for a cure is prevention and that involves mammograms and self-exams. Mammograms are an essential if not uncomfortable test but if breast cancer is caught early, 90% of women beat it.

Has Social Media played a part in finding a cure? Social Media is playing an important role in the fight against this insidious disease. Platforms like Facebook, Pinterest, and Twitter and doing a remarkable job with sharing information and education. On Twitter you can monitor or join the conversation by following hashtag: BreastCancer.

'Go Pink' to support breast cancer is easily the most recognized campaign. Everyone from famous celebrities to even the White House have joined in the symbolism of going pink. Every year for one night, this year was October 24th, the White House lights up in pink.

There have been lots of fun events including the 'Breast Cancer Walk-a-thon', 'Release The Tatas' and an annual favorite 'Pink Glove Dance' posted to YouTube with over 13 million views.

The latest social media meme craze is mamming. In case you have never heard of this, women take photos of themselves with their clothed breasts perched on anything could be a table, a bench, anything. Then they are encouraged to upload them to the official mamming website. The real purpose is about embracing the awkwardness of mammograms and showing solidarity with the millions of women who will be getting a mammogram this year.

Early detection is key, and women should get a mammogram if they suspect a problem. Mammograms are not only for women over 50.



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