Today two Bay Area companies construct a partnership to bolster the children publishing industry for mobile devices. The app publisher for iPhones and Android, zuuka and mobile advertising platform, Tapjoy® offers children’s favorite stories for free. Parents now can earn “Story Points” for their children’s library. Telling your child bedtime story is a must and there is no purchase for the ebook.
What is unique about this strategy is that their children are protected from the advertisements and the parents interactively participate and purchase hundreds of iStoryTime digital books for their kids. This enterprise emphasizes the significant shift in acquiring premium content for the family.
“We’re thrilled to be adding a new free-to-own model to allow our audience to get their favorite narrated books without cost,” said Graham Farrar, co-founder and CEO, zuuka. “With the hottest titles available, from Ice Age to The Smurfs, parents can now expand their family’s digital library without paying for the content, and without exposing children to any advertising. Partnering with Tapjoy, and enabling parents to get their kids favorite stories for free, will bring our content to more families and encourage more children to read.”
This is how it works. A parent or purchaser can watch a video, take a survey, or engage with an interactive ad to unlock points and earn credit. This embedded virtual currency could only be done through the mechanism of “Mobile Value Exchange” model and the large archival library of zuuka. The beauty about this this publisher and their iStoryApp is available through all popular mobile devices.
Taking a peek at the iStoryTime web site, a mother or father can pick from books, comics, education and entertainment. A child can choose from the ‘Smurfs’ to the ‘Croods’ or teen might try ‘Transformers, Dark Side of the Moon’.
“With zuuka and the iStoryTime app, we are empowering parents to earn credits for use toward their family’s favorite narrated books,” said Steve Wadsworth, president and CEO, Tapjoy. “We are seeing a trend of app publishers utilizing the mobile value exchange model to enable their users to get the premium content they want. With this partnership and the amazing brands and narrated storybooks that are available through iStoryTime, we’re breaking new ground and continuing to deliver innovative ways to deliver the premium content people love.”
As many high tech startups, Tapjoy became the successful early on as the go to place for mobile monetization. The platform is heralded has an early adopter in this space. The company created a space for app developers and publishers a revenue stream of interactive models for movies, books, text messaging, and games.