When the New York Times writes about Mallomars, I take notice. Did you know that Mallomars are made in Canada and that 70 per cent of them are bought in New York City? Mallomars started in New Jersey in 1913, but migrated over our northern border to the Toronto area where they are produced by Nabisco.
Mallomars are only sold from October to April, which makes the NYC consumption percentage even more astounding. Mallomars are a chocolate-coated graham cracker and marshmallow cookie. There are 18 Mallomars to a box and Mallomars addicts have been known to down an entire box of 18 Mallomars in one sitting.
MoonPies are more of a full dessert with each one wrapped individually. The MoonPie was invented in 1917 at a bakery in Chattanooga, Tennessee. It all began with a bakery salesman named Earl Mitchell who heard from a group of coal miners that they wanted something “solid and filling” that could be eaten quickly.
Mitchell observed bakery workers dipping graham crackers into marshmallow and setting them aside for the marshmallow to harden. He came up with the idea of putting a layer of marshmallow between two graham crackers and coating the whole thing in chocolate and the MoonPie was born!
MoonPies are bigger than Mallomars and they come in a variety of flavors – in addition to chocolate, there’s vanilla, strawberry, banana, lemon, and orange. A million MoonPies are made each day and they are sold in 40 states. There are mini-MoonPies that are still bigger than Mallomars.
So, which is your favorite?
Locally, Mallomars are sold at the West Corners’ Weis Market in Endicott. MoonPies can be purchased at Wal-Mart, Sam's Club, Cracker Barrel, and Dollar General.