Every time Pedro R. Nieve, Shop Manager of Magic Inc., is about to blow your mind with a magic trick kit he's demonstrating over the counter, he pauses for a moment.
He grabs a electronic salt shaker that moos like a cow when upended, and sprinkles what he's doing liberally with what he calls 'Magic'. It's a funny, disarming kind of magic wand, but also a prop that makes a person think of magic as a spice or salt, that you can just add to the ordinary to make extraordinary.
There's a lot that's extraordinary at Magic Inc., located on 5082 N. Lincoln Avenue, . Magical supplies galore are for sale, ranging from kid's starter kits to specialized prop coins, ropes, card decks, and boxes for illusions that will make you blink in disbelief. For people looking for easy tricks to accentuate a classic magician costume for a Halloween party or event, this is a good place to check out.
The store hosts weekly lessons that teach the basics of performing magic, and has shelves of books and DVDs with instructions for a wide variety of tricks and effects you can perform with household items, ranging from sleight of hand to mentalism. By watching store staff demonstrate magical props to you, you can pick up interesting tips on how to present magic, and when you buy one of these props, they'll take you behind a curtain away from prying eyes and teach you how to use it.
You can also learn a lot about the art of stage magic simply from hanging around and listening to the professional magicians that stop by to buy supplies and books, chat with each other, and show off new tricks: they don't mind answering questions about how to properly pull off magic tricks if you ask politely.
“Never repeat a trick more than once to an audience,” the say most often, “because the second time, people know what's going to happen, and they're more focused on figuring it out. Always keep things fresh.”
Magicians, especially local performers, have been doing 'D.I.Y.' related activities for a while, making their own props and create original illusions by themselves in order to keep how they work a secret. And with the basic props and tools sold at Magic Inc.–a double-layered bag, a glass coin, flash paper, magician's thread and wax, cups and balls–magicians can assemble new magical effects to astound and amaze.
In short, whether for curious novices, professionals, experimenters, or people looking for nice props and decorations for Halloween, Magic Inc. sells both classic tricks and stage illusions, as well as the tools for creating new ones.