First of all, it’s not done with fancy graphics, swirly text in the shape of music notes, or with a headshot photo. It done with how words are used, the phrases chosen to describe the candidate. I’ve been writing resumes professionally for 10 years and in that time the resume writing game has changed a lot.
What used to be okay for content on a resume will now make a candidate seem incredibly out of touch and outdated (objective statement and references come to mind). In the ever-evolving, fast-paced world of technology, having a competitive resume is more important than ever before.
Why so? Let’s take into consideration the job market. As stated in a "Business Insider" article covering the biggest layoffs of 2012, many hit the tech industry. These are now very talented, accomplished candidates vying for the same tech positions. The job market now became an employer’s market and savvy managers know there are now more fish in the sea.
Some of the biggest layoffs of 2012 include:
- Hewlett Packard - # of layoffs: 27,000
- IBM - # of layoffs: 9,000
- Yahoo - # of layoffs: 2,000
- Cisco Systems - # of layoffs: 1,300
That’s 39,300 people. With great previous employment. Looking for a new technical position. This is not to mention those people still employed and looking to see what opportunities are out there.
So, what’s in a resume? Anything and everything related to your professional self. The resume, and especially the technical resume, is a marketing document and your personal brand. It’s also your first impression. Use it wisely.