How often do you walk by a cosmetic counter without a second glance because it looks plain? Such is a trouble for major cosmetic manufacturer Clinique. This line, born in 1968 and the baby of Estee Lauder Companies, is often looked over as “boring” because of its emphasis on creating great skin . . . instead of just covering it.
The counters may not be aesthetically pleasing. There may not be techno music blaring in the background and yes, the sales associates still don those white lab coats. But they also know a thing or two about proper skincare, and when it comes to cosmetics, skincare is the single most important step. Color makeup only looks nice when there’s a cared for canvas to put it on. Clinique is a company that prides itself on its infamous 3-step skincare solutions for every differing skin type.
Clinique isn’t the only victim of Makeup Prejudice. Brands like Estee Lauder have the stereotype of “old lady” and others such as Clarins and Elizabeth Arden are often ignored for the flashy, more luxury brands that depict a snobbiness people deny possessing but secretly are proud of. Come on, ladies, let’s be honest with ourselves.
I’m not suggesting we all run out, visit these counters, and begin an upheaval against brands like MAC. I’m proposing we keep more of an open mind when it comes to brand buying. Instead of loyalty to what seems “cool” or whichever compact powder looks the prettiest when taken out of the handbag, try something different. It’s always the “underdog” with the most pleasant surprises.
What do you think? Have you ever turned your head away from an entire brand because you thought it wasn't flashy enough? Let me know in the comments section below or Tweet me @CristineCal.
Disclaimer: I do not work for, or am sponsored by, any of the brands mentioned in this article. Yes, I freely speak in terms of brand equality without being paid! Fancy that, y’all!
Comments