Personally shopping in a store is a marvelous activity (and excellent form of exercise) all in itself, however nowadays virtual shopping is a must as well. It's an easy way to discover unique items that our limited options of shopping excursions will not always allow us to come across. We are exposed to new styles and ideas from personalities all over the globe. We can explore and identify a new something that we like, and within minutes, we have located that same item, added it our shopping cart and before we can grab our car keys, our latest must-have is heading directly to our front door.
I have found a few sites that make my life much easier and being that I aspire to make everyone else's lives easier as well, I will happily share. Today I will discuss the wonderful world of asos. ASOS (pronounced ACE-OSS) is the UK's largest independent online fashion and beauty retailer, offering over 60,000 branded and own label products across womenswear and menswear. The idea of ASOS started in 1999 as an internet business where people could find clothes or accessories they had seen celebs wearing. The company began with this concept and within a few years they began to sell more fashion than just clothes that had been ‘seen on screen’.
One of my favorite reasons to shop on this site is the View Runway feature. Along with photos of different angles and views, each garment is displayed being worn down a small runway, showing exactly how the item looks, moves and flows. I don't know about you all, but I have had many experiences of receiving an item and being surprised at how it actually appears in 'real life'. E-commerce stylists are paid to make a stores merchandise look good, and many items are pinned, stretched or altered to look more appealing. This is not evident until we receive these items and find that they fit differently than how displayed on the site. So being able to see the garment worn by someone is very helpful in determining if it is what you are looking for or not.
Another gratifying feature of the site is their Fashion Finder section. Here you can find the freshest fashion trends and the street style skinny, plus the best outfit ideas created by members to inspire your fashion forward look. You will also find What to Wear ideas, for style advice for any occasion. You can browse women's fashion tips by event, and if you’re feeling inspired, create your own outfit too. Fashion Trends are displayed showcasing the lowdown on the biggest catwalk trends. You can take inspiration from the most influential designers, before styling your own outfits and uploading your fashion forward looks.
A fun way that this site stands out, is that they offer a Marketplace where anyone, anywhere in the world, can sell fashion, to anyone, anywhere in the world. You can sell individually for free or can apply for a boutique if you have a small business or brand. What an epic way for thousands of individuals just like me, selling their wardrobes to fund their next fashion fix.
Last, but not least, the price points found at asos can fit just about every budget. They constantly run sales, on current season items, which makes it all the more easier to justify trying out new styles. Shipping is free to over 190 countries, as well as returns, which makes shopping here essentially risk-free. Before checking out, be sure to check the site for any coupons, which are typically always available.
I highly recommend adding asos to your current must-shop sites, and as a result your shopping world just may be rocked!
P.S. Be sure to download their free monthly magazine for your iPhone or iPad, with their free app ASOS Fashion Up.