Most Americans (55 percent) would like to lose weight, according to a recent Gallup Health and Healthcare poll.
Today, Fitbook, a virtual platform that helps consumer set and achieve healthy living goals, launched in the U.S. to help more people achieve their weight loss and healthy living goals. Fitbook serves as a diet and workout journal, allowing members to track their nutrition and exercise.
While there are plenty of diet and workout journals on the web, Fitbook differentiates itself through its innovative goal-setting platform. Here, users are able to set and track their progress towards goals in order to develop a healthy lifestyle rather than simply a short-term fix for their health goals.
"Studies have shown that keeping a food diary can help people double weight loss," said Dagur Eyjolfsson, founder of Fitbook. "Combined with Fitbook's innovative goal-setting platform, our objective is to set consumers up for success in 2014."
In addition to its basic membership, Fitbook also offers a premium membership option for $4.95 per month. The premium membership allows users to track an unlimited number of goals. It also gives them the ability to write their own goals. In addition, they can access diet and workout plans that are designed to meet specific healthy-living goals.
For healthcare professionals, Fitbook offers an opportunity to virtually track clients' progress in both nutrition and exercise. It enables them to create their own plans for their client's, while providing regular feedback on their progress.
"Having a resource like Fitbook can help healthcare professionals transform their relationship with their clients," said Eyjolfsson. "It gives them the ability to provide support and motivation on a daily basis."