MAKE UP FOR EVER, a professional brand that you can find in every makeup artist's kit, has already done genius work by making themselves accessible to all women by launching in Sephora stores. But now they've announced some major news for all the women out there who don't know what to do with what they've already got in their makeup bags. They're launching a mobile tour designed to educate consumers on how to do their own makeup, rather than have it done for them. During the Make Up Bag Remix tour, MAKE UP FOR EVER’s team of pro artists will take a look inside consumers’ make up bags and teach them how to properly use what they already own and toss the products that are the wrong shade or texture. The best part is that they're teaching you to use what you own REGARDLESS OF THE BRAND.
Here are the tour dates:
Los Angeles, CA: February 1st – 3rd
San Francisco, CA: February 9th – 10th
Las Vegas, NV: February 16th – 17th
Dallas, TX: February 23rd – 24th
Miami, FL: March 2nd – 3rd
New York, NY: March 9th – 10th
Boston, MA: March 23rd – 24th
Chicago, IL: April 6th – 7th
Toronto, ON: April 13th – 14th
Consumers can book appointments for 30 minute one-on-one make up bag evaluations, where they will learn how to use their makeup. They will leave with not only an understanding of what to do, but a custom face chart showing how to use the products they brought with them, and a list of any additional products recommended by the artist to round out their look. A professional photographer will also be on-site to capture each client’s “after” look, which will be uploaded to an album on the MAKE UP FOR EVER USA Facebook page.
For those on-the-go with limited time, MAKE UP FOR EVER will have make up stations dedicated to quick lip and complexion touch ups featuring their new Pro Finish compact foundation.
MAKE UP FOR EVER just announced that they've partnered with actress Christina Ricci to design a limited-edition MAKE UP FOR EVER Remix Make Up Bag that will debut on February 1st at the MAKE UP FOR EVER Make Up Bag Remix tour’s first stop in Los Angeles. Ricci’s Remix Make Up Bag is black faux leather with gunmetal studs, metallic silk screening, and a geometric red lip design.
Customers can book appointments now for their 30 minute one-on-one make up bag evaluations by visiting the brand's Facebook page.
The limited edition Remix Make Up Bag by Christina Ricci for MAKE UP FOR EVER will be available to consumers visiting the Make Up Bag Remix tour, as well as on www.sephora.com. The bag retails for $30, or $45 with a Pro Finish Multi-Use Compact Foundation (a $66 value).