If you’re a professional in the makeup, fashion or beauty industry, you will have much to look forward to at The Makeup Show LA 2013.
MAKE UP FOR EVER will launch new pro finish products and offer interactive workshops and seminars at this year’s show, March 2-3. Making its industry debut, Make Up For Ever is launching ‘Pro Finish,’ its breakthrough new multi-use powder foundation that can be applied wet or dry. Formulated with exclusive vegetal coated bio-mimetic pigments, the patent-pending formula lets you customize your clients’ foundation result for everything from bridal to TV and film. For a matte finish with full coverage, you can apply it dry. For a satin finish with sheer coverage, apply it wet.
It’s reported that Pro Finish’s lightweight texture blends seamlessly to provide a long wearing, flawless complexion. Available in 25 shades, this versatile compact is perfect for quick touch-ups on set. Exclusively at the show, Make Up For Ever will be offering a 50% discount on Pro Finish and Pro Finish Refills, as well as the opportunity to purchase six refills and get a free magnetic palette.
Make Up For Ever Seminars and Workshops at The Makeup Show LA
Make Up For Ever is working with top artists at this year’s show. Mathu Anderson will give a special keynote entitled “Humanizing Glamour: The Art of Transformation,” where he will delve deep into the world of transformative make up. Mathu will help push creative boundaries, inspiring guests to look at the human face in new ways and celebrate the power of makeup.
This year Make Up For Ever will be hosting interactive seminars and workshops:
• Understanding Color Theory & Color Correction with Lijha Stewart (Pre-registration is required to attend this workshop.
• Exploring Beauty with Talia Cich
• The Art of Contour with Lijha Stewart
To register, email Sophia@metropolitanevents..com
Make Up For Ever Booth at The Makeup Show LA
Make Up For Ever will once again serve as The Makeup Show LA’s Diamond Sponsor for the fifth consecutive year. The brand will be located at Booth #3000 where Make Up For Ever’s full product assortment of 1,400 stock units, including iconic professional-only items and special effects products will be on display. All attendees will enjoy 40% off of purchases. The Make Up For Ever Academy NYC will also have a dedicated space located at Booth #3007, where Pros can learn more about the program and get information on how to apply for upcoming semesters.
The Makeup Show LA begins Saturday, March 2, 2013 from 9am to 6pm through Sunday, March 3, 2013 from 9am to 5pm at California Market Center, 110 East Ninth Street, Los Angeles, CA. For
tickets and a complete list of participating brands, educational speakers, schedule of events and prices, please visit www.themakeupshow.com.