Friday September 3, 2010 - Yesterday, the "Major Hype Unsigned Artists Showcase" went down at Cloud 9 Lounge. Erica Beckford also known as Miss E; Model, Promoter, Host, Radio Personality and Producer has recently added C.E.O. to her list of many accomplishments. Just 4 months ago she started her company "Major Hype Entertainment", which produces unsigned artists showcases right in Downtown Hartford.
Miss E started promoting talent working with an organization called 50 Mics. While with 50 Mics she ran the tri-state region like it was her own. After working with them for months she saw how successful she was at it and realized she could start her own showcase. Thus, "Major Hype Entertainment" was born. Miss E stated, “I wanted to start a credible showcase that reached more than local talent, our showcase has featured artists that have traveled from as far as North Carolina.”
She partnered up with Energy Radio 101.5FM to produce the show and added Lovey XXL to co-host with her; and the Major Hype & Energy Radio Unsigned Artists Showcase took off. This event is not just any talent showcase it stands true to its name “Major Hype”. Artists who compete in the showcase get automatic industry recognition by performing in front of a panel of judges who consists of A&R’s and Promoters. Guest judges include A&R Universal/Motown records LP, Vegas Producer/Manager for Monami Ent www.monamient.com (Monami Ent. has worked with some of the biggest artists in the music industry) J. Cousin a Def Jam Promoter and Bigg Boy Management.
To add to the instant “hype” of performing in front of industry executives the winner of the contest gets a serious press package to help kick start their career. Some of the perks included in the press package are: a 2 week rotation of the artists music on Energy Radio’s “Mid Day Delight” with Miss E Monday through Friday from 1-3PM www.energyradio1015.com including a (1) day Live interview with co-host Miss E; a feature on Major Hype website as “unsigned artist of the week” for (2) weeks www.major-hype.com ; (2) free hours of studio time; placement on www.infamytv.com as artist of the month; a feature spot on Poetz Corner TV which airs on www.accesstv.org ; a Digital Promotions package; free entry into the Bigg Boy Management unsigned artist showcase in NYC and much more.
Miss E represents for the ladies always stylishly dressed but it is her connection with the artists that keeps them coming back she really believes in them and wants them to be successful, she confessed, "I only play unsigned artists in my car, I hardly listen to mainstream".
The backdrop to the show is the delectable Cloud 9 Lounge one of the hottest spots in downtown Hartford; the sexy environment adds heated sensual flavor to the hip hop crowd. Proving "Major Hype" is no ordinary showcase it is for those who are about their business. Any artists or group trying to make major moves in their career the “Major Hype Unsigned Artists Showcase” is the place to start.