The city's first high-profile shopping festival is set to take over the streets of Michigan Avenue from Aug. 26 through Sept. 8, filling it with large-scale events, celebrities, giveaways and of course, shopping. In-Fashion: The Magnificent Mile Shopping Festival is the first shopping festival of its kind in the United States.
The event will continue to brand the Magnificent Mile as a shopping mecca across the world. Although many of the details are not complete, the fest hopes to include cooking, wardrobe and technology demonstrations; Q&As, trunk shows and fashion shows; lifestyle vignettes on Michigan Avenue; buildings draped in fabric; DJs; and extended business hours.
The festival's primary categories are fashion, home, culinary, technology and culture.
Carson Kressley, host of Carson-Nation and former Queer Eye fashion expert, will kick off In-Fashion, and it will conclude with Chicago's Fashion Night Out.
Other cities which have held similar festivals include Dubai, Shanghai, Cannes and Dublin.
What would you like to see at In-Fashion? Check back for further details!