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Made in America a big focus at Magic market week

Last month, February 17-20, while the rest of the country was knee deep in snow the Miami Fashion Network team headed to the desert for the Magic Market Week to source textiles and trims for their Miami based sourcing lab. The Las Vegas annual event takes place between the Las Vegas Convention Center and Mandalay Bay Convention center and boasts a 20 show lineup of apparel, footwear, accessories and sourcing. The sourcing show alone had over 1,200 exhibitors from 43 countries.

Miami Fashion Network's, VP of Sourcing, Martu Freeman-Parker
Jessica Anderson
The scence at Magic Las Vegas Sourcing Show
Jessica Anderson

Just by walking the floors attendees were inspired through osmosis with the buzz of fashion and break-out trends. According to Apparel news many visitors to the shows feel that they no longer need to make trips to Europe for trends as Magic has them all covered. A big push at the sourcing show was the Made in America initiative. Several successful U.S. based brands were featured like Marine Layer, Spirit Activewear, Staples USA, Eden Eco Swimwear and Vertical jewelry manufacturer, Jewelry Factory LA provides all from design concepts, assembly, enameling, casting, plating and packaging.

Other featured domestic suppliers to the industry chain like Tuscarora yarns from Mt. Pleasant, NC, Buhler Quality Yarns Corp. from GA specializing in supima cotton, Mirco Tencel and modal and Design Knit Inc., a knitting mill in LA. Geltman a textile finishing company based in LA, Cinergy Textiles Inc, which only requires a one-roll minimum for stocked items. Cool printing techniques like dye sublimated narrow fabrics on webbing, paper, and ribbons trims from Rhone Island based company, A Perfect print.

A key movement at the show, was on leading technology, various prominent companies had booths like; Tukatech, which offers 2 & 3D pattern making, design and manufacturing software, FastFit360, uses a mobile technology that allows designers to capture and share image and video information through cloud communication and then distribute to their supply chain. It allows everyone in the process from designer to product developer to technical designer to quality control to sourcing staff to communicate about product development in a social-inspired environment.

Several big industry players weighed in on the return of in-sourcing, according to Roberto Crivello, owner of FDS Factory, “I’d been wanting to have my own factory to prove that we can do a really premium construction in America-Weather it’s denim or outerwear or leather or accessories, “ The advantages of domestic production are it “saves you a lot of time and stress.” A U.S. based company saves on duties and importing and pricy overseas staff trips, also saves sample production expenses with less room for sample-making error and shorter production lead-times. Industry leader, Diane Von Furstenberg’s advice “to all designers is to stay close to the factory because factories are the ones who have the most incentive for your business to succeed.” It was apparent with all the latest technology and social media streaming that there is a big push to bridge the supply chain gap between product development and production houses. Let’s see if this trend continues at the next Magic shows August 17-20, 2014.

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