The Alexander Doll Company is celebrating its 90th anniversary with a lovely collection of commemorative dolls and new Little Orphan Annie dolls. The entire collection debuted at the International Toy Fair on February 10-13 in New York City.
“Beatrice Alexander started her company at a time when very few women even worked outside the home, and we believe she would be very pleased with the six limited edition dolls celebrating this 90th Anniversary milestone,” commented Gale Jarvis, the President of Alexander Doll Company.
Several new 90th Anniversary exclusive Madame Alexander dolls debuted at Toy Fair. An 8 inch tall Wendy doll is being produced with a Tony Sarg marionette theatre and puppets. Maggie brings her doll “Funny” to the celebration. "Funny" is a re-creation of a vintage Alexander rag doll. Both of the dolls come boxed with a special 90th Anniversary hang tag.
The adorable Annie rag doll stands 14 inches tall and is made of cloth. She has a black and white embroidered face and orange yarn curly hair. Annie is colorfully dressed in her classic red short sleeved cotton dress with white collar. White cotton socks and sewn-on black shoes accompany the fashion and a goldtone heart necklace is attached to her collar. Annie doll can be pre-ordered for US $39.95 and will be shipped in March 2013.
The 8" Annie doll has the signature 'Annie' look with a red short sleeved dress. A gold heart necklace completes the look. Annie is a fully articulated Maggie 8" tall hard plastic doll with blue eyes and an unruly mop of tousled taffy-tan curls. Annie doll is for ages 14 and up and can be purchased for US $94.95 on the Madame Alexander website.
'Annie' is a Broadway musical based upon the popular Harold Gray comic strip 'Little Orphan Annie'. 'Annie' the musical features eight young actresses and one adorable dog named Sandy.
In 1923, Madame Beatrice Alexander Behrman founded the Alexander Doll Company. Madame Alexander began to fulfill her dream of creating beautifully handcrafted play dolls for children. Beatrice always felt that dolls should be played with and not kept on a shelf. She had a belief that dolls should engage the imagination and contribute to a child's happiness and understanding of the world.