"Material Girl," the new juniors clothing line designed in collaboration with Madonna and her daughter Lourdes, will launch today, August 3, at 200 Macy's stores across the country. The collection will also be available online.
According to a press release by the company, "Material Girl" will offer apparel, footwear, and accessories "designed for affordability and replenishment." Items in the collection will retail from $12.00 to $40.00.
In celebration of today's launch, Macy's Herald Square location will host singer and actress Taylor Momsen in a special appearance from 5 to 7 p.m. She will perform a live acoustic set in-store, and the performance will be followed by a photo opportunity available with a $50.00 "Material Girl" purchase. Momsen is the face of the "Material Girl" marketing campaign.
Other Macy's locations throughout the country will also host special "Material Girl" events.