Macy's will be unveiling their all new exclusive 'Marilyn Monroe' apparel collection this March as stated in a press release issued February 28th. With this line Macy's is re imaging the iconic star's sense of style and fashion and bringing it into the 21st century. By infusing the actress's personality and and retro styling the collection created by LF USA and Authentic Brands Group will be one that reflects today's fashion forward girl.
The Marilyn Monroe line will feature styles that are fitted as well as flattering like halter top dresses, button tops and polka dot denim that make a girl's outfit seem effortless, flirty and ultra feminine just like Marilyn Monroe. Colors like blues, pinks mixed in with reds, black and white are part of the color palette for this collection that add an alluringly sexy yet girl next door feel to the clothing.
"We are thrilled to partner with the retail experts at Macy's to bring to life one of the things Marilyn loved most - fashion," said Nick Woodhouse, president & CMO of Authentic Brands Group. "As one of the world's most famous style icons, it only made sense to create a Marilyn Monroe apparel collection that represents the glamour and beauty that she is known for."
As Marilyn Monroe's legacy continues to live to this day, her inspiration is one that is timeless and is one that will be reflected on the collection's ad campaign. Models with appearances similar to that of the famous will be featured against backdrops of famous photographs of Marilyn Monroe. The ads will be begin running in March online, in direct mail, in fashion magazines and in Macy's stores.
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