Marcus and Joni Lamb; founders of The Daystar Television Network
"God bless you,” affirms an amiable Joel Osteen, as he transitions from music to his message. “It’s always a joy to come into your home.” The best-selling author and pastor of the largest church in the U.S. (Lakewood Church in Houston, Texas), is known worldwide for his uplifting messages of hope through Jesus Christ; a passion synonymous with one of Osteen’s leading broadcasters; The Daystar Television Network.
The Dallas, Texas based network was co-founded by Macon, Georgia native Marcus Lamb along with his wife Joni. Since its inception in 1997, Daystar has become the fastest-growing network in Christian television, reaching 80 million households in the U.S. and 200 countries worldwide.
The Daystar Television Network is one of the two largest Christian networks in the world. Its mission (taken from Daystar’s website) “is to reach souls with the good news of Jesus Christ and to seek out every available means of distribution to a world in need of hope.”
“There wasn’t anything really about me that would suggest that I was ever going to amount to anything” mentions Lamb, while speaking to the congregation of Harvest Cathedral Church in Macon, Georgia. He quotes Amos Chapter 9:13 as identification to his perseverance. “The day will come that the blessing will be so great, that the reaper will overtake the plowman.”
Born in Cordele, Georgia in 1957, Marcus Lamb was short, shy and what he humorously describes as shorn. Being that his last name is Lamb, he recalls how his grandmother would go to the five and dime store and purchase clippers to avoid having to pay money to a barber. Thus, the “Lamb” was shorn, and Marcus would have to sport a military, “butch” style haircut!
Lamb’s demeanor was not parallel to the purpose that God kept nudging him about: to preach. While he would argue and make up excuses of how he couldn’t possibly do what God intended, the idea of preaching continued to resonate inside of him. “I was so shy growing up, that I couldn’t testify my way out of wet paper bag,” states Lamb.
After finally giving in and being obedient to what God called him to do, it was evident that the colossal demand of his calling was too large for Lamb to handle as human being. Accordingly, he learned to leave the results up to the Lord and follow His lead. As a result, Marcus began to experience life changing experiences and opportunities; something he attributes to being open to what God desires.
Lamb’s faithfulness to God’s purpose began to blossom in 1985, when he and Joni built WMCF-TV 45 in Montgomery, Alabama. At 27, Lamb was the owner of the first Christian television network in Alabama and the youngest owner of any Christian network in the United States.
After selling WMCF in 1990, their next calling presented itself with an opportunity in Dallas, Texas for a new Christian station. The permit alone was over $1 million and it would cost several million to build the station. On the faith of knowing that God would provide blessing to this direction, both Marcus and Joni sacrificed ten thousand dollars of earnest money and went forward with the deal. This lead to the purchase of the new station and ultimately, into The Daystar Network in 1997.
Today, The Daystar Network continues to gain global acclaim through spreading the message of Jesus Christ with original programming such as Celebration, Joni, (Joni Lamb’s solo show), Marcus Lamb Ministries, Gospel Music Showcase and Check the Sound. Other global ministries include T.D. Jakes, Joyce Meyer, Rod Parsley, Brian Houston, Joel Osteen and more.
“The greatest lesson God ever gave Joni and me, was the lesson of the power of perseverance,” says Lamb. “If you don’t quit, you can’t be defeated…it all starts with a dream.”