Seattle natives Macklemore & Ryan Lewis took home the VMA for "Best Video With a Social Message" with their "Same Love" video. The video, which also features the soulful sounds of 24 year old, self-proclaimed feminine lesbian, Mary Lambert, quickly became known as the Equality Anthem. The song went platinum on the music charts shortly after the Supreme Court overturned both the Defense of Marriage Act (DOMA) and Proposition 8.
During his acceptance speech, Macklemore stated that the win "stands for a lot more" than other nominations and proclaimed that "gay rights are human rights." Macklemore further stated, "I'm gonna be honest, I really wanted to win the Best Rap Video, but this moon man here is the most important record out of all of them."
Prior to taking the stage to perform “Same Love,” recently out and openly gay NBA basketball star Jason Collins and Harlem rapper A$AP Rocky had joined up to give a spoken introduction the gay rights song.
Macklemore personally described "Same Love" as being socially relevant as "equality is at the forefront of what's going on in politics right now." Not only was "Same Love" a historical win, but it fought off strong VMA competition from Beyoncé, Miguel, Kelly Clarkson and Snoop and Drake, who collaborated on the anti-firearm ode "No Guns Allowed." It was part of a windfall night for Macklemore & Ryan as they also overcame fierce competition from Kendrick Lamar and their host A$AP Rocky, to take home the Best Hip-Hop Video for "Can't Hold Us”.