The massive 2013 Consumer Electronics Show is still a day away but there was one particular product used by the vast majority of the media today at the CES Press Day. In an unscientific survey of the laptops viewed in the press room, the press conferences and even the hallways were largely dominated by the glimmering Apple MacBook Pro.
Even though Apple does not have an official appearance, at the world’s largest consumer electronics show, its presence was hard to miss with hordes of press members bearing iPhones, iPads and iPad Minis. But Apple’s real winner was its MacBook Pro, whose silver frame and illuminated Apple logo was used by well more than half, if not two-thirds of the media contingent. Other tech companies such as Google and Microsoft also will not appear at the Consumer Electronics Show but all three will have representatives to evaluate what their competitors are unveiling.
Other leading tech manufacturers held individual press conferences today to tout its new innovations, including LG, Sharp, Samsung, Panasonic, Intel, Netgear and Cisco. Some interesting announcements that were made earlier today were LG’s new $12,000 OLED TV, Lexus’ experimental driverless car, Netgear’s NEOTV Prime and Intel’s new Atom processor for smart phones. The Preshow Keynote is scheduled for later this evening featuring the Chairman and CEO of Qualcomm, Dr. Paul Jacobs, along with a live performance by the popular music group Maroon 5.
Tomorrow the 2013 Consumer Electronics Show will officially open and although Apple won’t officially be there, all indications point to even more users of iPhones, iPads, iPad minis and MacBook Pros thereby giving Apple a bit of free advertising amongs the estimated 150,000 attendees. After its disastrous fourth quarter, during which time it lost approximately 25% of its market value, the free advertising is all but certain to keep the world’s most valuable company in the right direction.