M.A.C Cosmetics is getting ready to launch their upcoming makeup line featuring the Archie Comics. M.A.C 'Archie's Girls' is set to make its debut this spring. Archie's Girls gives M.A.C fans a chance to decide if they are a Betty or a Veronica.
Archie's Girls will be a full cosmetics line that includes lipsticks, mascara, palettes, shimmer and more. The line will not only feature makeup but accessories including a coin purse and mirror as well. Betty features lighter colors such as pink and baby blue while Veronica colors include darker shades such as purple and red.
M.A.C has previously launched other comics inspired cosmetics lines including Wonder Woman. M.A.C has also launched fun makeup collections inspired by Disney as well as the Muppets. They are also well known for the Viva Glam campaign that has featured celebrities including Cyndi Lauper, Lady Gaga, Nicki Minaj as well as Ricky Martin to raise funds for AIDS.