Just days before Super Bowl XLVIII, Seattle’s 12th Man has been given another reason to celebrate. Today, Seahawk running back Marshawn Lynch has signed an endorsement deal with Wrigley for his beloved Skittles. To commemorate the partnership, Skittles has created a limited-edition with Seahawks' blue and green colors, aptly named Seattle Mix.
Fans have two ways to get their hands on some of these tasty treats. The first option is via an online auction beginning at midnight Wednesday January 28 and ending at midnight February 1. Up for bid will be 3-packs of the Seattle Mix, as well as unique football-themed Skittles-covered items.
The other option is exclusively for local fans, with the candy packs being given away in Seattle. Hawk fans will need to be on the lookout for the Skittle rainbow to score a bag of their own. According to a tweet from Skittles, the special mix will also be available at “surprise events and locations.”
Mr. Lynch's kinship with Skittles began back in his childhood when his mother, Delisa, brought them to his youth football games. In a 2012 interview she explained: "I would give him a handful of Skittles and say, 'Eat 'em up, baby. They're going to make you run fast and they're going to make you play good,'" Apparently he was a believer as he continued popping them right to the Super Bowl.
Lynch's love for the candy spilled onto Seahawks fans who were known to make it rain skittles when he scored. "The unfolding love story between Marshawn, his fans and Skittles has been an incredible and well-documented ride," Wrigley said in a statement. "We're thrilled to have a deal in place with Marshawn."
ESPN reports that the Skittles endorsement deal will net Mr. Lynch an unknown amount of financial compensation along with the auction proceeds benefiting the running backs’ charity: Lynch's Fam 1st Family Foundation. Wrigley will also donate $10,000 to the charity for every touchdown Lynch scores in the super bowl. The deal marks the first time the candy has signed an endorsement deal with an athlete.