Swiss luxury watch brand Hublot and Rap Icon Shawn “JAY Z” Carter, have joined together in a creative collaboration resulting in two stunning timepieces as part of the newly unveiled, The Shawn Carter Collection.
The Shawn Carter Collection is a limited edition collection that will be available exclusively at Barneys New York and at select Hublot stores around the world starting from November 20th to January 3rd..
JAY Z said in a press release about the collaboration: “With this project, Barneys New York, the participating labels and I were able to take the sleekness, energy and innovation and translate that into quality timeless pieces. Everything that encompasses a ‘New York holiday’ – the items chosen and the amazing designers that participated – represents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring New York has been to me”.
The Shawn Carter Collection by Hublot timepieces are both black with alligator straps, one is a yellow 18K gold timepiece and a black ceramic version. The starburst like emblem is the official logo of the collection that will include three additional luxury pieces: a travel humidor, cognac and fragrance.
In addition, 25% of all sales from the collection will go towards JAY Z’s The Shawn Carter Scholarship Foundation.
The Shawn Carter Scholarship Foundation is celebrating its 10th year anniversary. This New York-based charity awards post-secondary scholarships to students facing socio-economic hardships.