Skip to main content
  1. Life
  2. Society & Culture
  3. GLBTQ Culture

Lush Cosmetics launches “Sign of Love” Campaign to support LGBT rights in Russia

See also

As the Sochi 2014 Olympics approach, renowned cosmetics company Lush Cosmetics has launched a “Sign of Love” valentine’s campaign to promote equal love around the world. Since the Sochi Games is held in Russia, currently one of the most homophobic countries of the world, Lush hopes to protest against LGBT discrimination in Russia with this equal love campaign.

Lush will promote the message of equal love by displaying the slogan “We believe in Love” in all the stores around the world. The employees are also encouraged to paint pink triangles on their bodies as a way of showing their support for LGBT love. However, if the slogan were to appear in the shops in Russia, it may be at risk of violating the anti-gay legislation in the country, since it is now illegal to publicly display signs of homosexuality.

Other than encouraging their employees to support the cause, Lush will also encourage people to upload photos of themselves with the sign of love on the company’s official Pinterest page in order to show support for LGBT people in Russia. To effectively drive the campaign, people are also encouraged to sign a petition created by LGBT rights organisation “All Out” that urges Russia to eradicate its anti-gay legislation and give basic human rights back to the people.

Advertisement

Life

  • Dead babies found
    Seven dead babies were found in Utah resident Megan Huntsman's old home
    Video
    Shocking Discovery
  • Kendall Jenner
    Get the Coachella looks: Kendall Jenner’s nose ring, green hair and edgy nails
    Camera
    Coachella Look
  • Dog's Easter basket
    How to fill your dog’s Easter basket with the perfect toys
    Easter Basket
  • Rabbit owners
    Bringing home the bunny: Important information for rabbit owners
    Camera
    7 Photos
  • Haunted island
    The world’s most haunted island may soon be the most haunted luxury resort
    Haunted Resort
  • Sunken ferry
    Search continues for missing passengers after a ferry sinks off the South Korean coast
    Video
    Sunken Ferry

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!