Sochi, Russia is perhaps one of the most controversial places chosen to hold the Winter Olympics. Russia has strict anti-gay laws in place. Lush Cosmetics has launched the 'We Believe in Love' campaign to call on the government of Russia to end the extreme intolerance for the gay, lesbian and bisexual community.
On February 14 Lush Cosmetics plans to present a petition book that will contain a collection of selfies of people who believe everyone has the right to love and be loved. Just in time for the Sochi Winter Olympics, Lush Cosmetics is asking their fans to do three simple things. The first step is to draw a pink triangle somewhere on your body followed by snapping a selfie and then loading it to Instagram using the hashtag #signoflove. Many Lush Cosmetics supporters who want to make a statement supporting Lush's stance against anti-gay laws in Russia have chosen to create their triangle using 'Believe' from Lush's Emotional Brilliance cosmetics line.
Anti-gay laws are unfortunately not the only controversy surrounding the Sochi Winter Olympics. To prepare for the Sochi Winter Olympics the government has called upon the execution of stray dogs in the area. Animals rights activists have been frantically working to rescue these animals.
With all its controversy, what do you think of the 2014 Winter Olympics being held in Russia?