It can be a difficult task to find the perfect pair of yoga pants for your practice but many believed that they had. Quality, comfort, flexibility and of course a stylish look is what the extremely popular Luon pant offered yogis until just recently. It seems the popular black $100 yoga pants from Lululemon were revealing too much and giving everyone else in yoga class quite a view. They’ve now been pulled from their stores and website while customers question what happened.
Lululemon Athletica, Inc, founded in 1998, is a billion-dollar retail business known for selling high quality expensive athletic garments to very loyal customers. It seems quality control has had a lapse in assuring its followers that the Luon pant is worth the investment. Made from a combination of nylon and Lycra fibers, the pant is considered to be one of Lululemon’s product staples accounting for about 17% of all women’s pants in their stores until now.
Turns out, the Luon pant is see-through and very sheer especially when in a compromising pose such as the downward facing dog. Embarrassed customers started to return the pants to stores earlier this month while expressing their disapproval. Since then the company has been offering full refunds or exchanges while also potentially alienating its core customer base and hurting its first quarter revenue.
Although Lululemon believes that this quality issue, which is not their first, won’t cause their loyal customers to buy yoga gear elsewhere, some yogis are feeling let down. When something like this happens you can't help but question if it might be a good idea to reconsider where to shop for yoga clothing. Stores like Target are also selling quality athletic-wear now for 1/3 the price and without the worry of exposing oneself.
Read more from NY Yoga Writer Cristina Pierce here.