Since 1964, Lucky Charms has been the cereal that has appealed to kids of all ages, now anyone who downloads the app can experience the "Chase for the Charms" and a chance to enter a contest and win $10,000 in gold.
"Chase for the Charms' launched appropriately on St. Patrick's Day and it allows users to step into augmented reality and another realm as a super fan chasing after Lucky the Leprechaun to capture his charms.
The mission here is to get the charms.
Each charm you capture allows you to instantly win a prize such as a totally cool Lucky Charms personal cereal dispenser or the opportunity to be animated into a national TV commercial. Additionally, each captured charm earns players an entry into a sweepstakes for a chance to win $10,000 worth of real gold. Yes, real gold, not fool's gold. Complete sweepstakes details are available at www.chaseforthecharms.com.
The free app is available through iTunes, the Android Marketplace and Google Play. It will look good on your iPad, iPhone, iPad touch or your Android device.
"Lucky Charms is a cereal that appeals to not only children, but adults as well," said Greg Pearson, Lucky Charms marketing manager. "With the Chase for the Charms app we're giving grown up fans of Lucky Charms a chance to tap your inner kid while chasing down Lucky and potentially winning some of his pot of gold!"
After downloading the app, it's time to run out to your favorite grocery store and get the special-edition version of the cereal as the famous leprechaun transforms all the marshmallows into clovers for everyone to enjoy.
Not familiar with Lucky Charms? What's wrong with you.
Here are the yummy facts:
Lucky Charms combines whole grain oats (11 grams per serving, 48 grams recommended daily) with eight varieties of scrumptious marshmallows to create a magically delicious cereal people of all ages have continued to enjoy over the past 49 years. However, as an additional way to celebrate Lucky the Leprechaun's favorite holiday he is rolling out an exclusive St. Patrick's Day version that is available in stores across the U.S. featuring only clover marshmallows.
Get this app, and some Lucky Charms and you will be as good as gold, and could win some gold yourself.
For more information on Lucky Charms, visit www.facebook.com/luckycharms.