One of Britain’s most renowned universities, Loughborough is perhaps better known for producing world class engineers and athletes than it is leaders in music and the performing arts. It’s hardly surprising then that promotional videos made by the Loughborough Student Union (LSU) Executive fall a tad short of professional standard, but the 2013 offering has seen the art of video-making plumb to new depths.
It is the latest in a long line of LSU promotional videos that can only be described as awful, each taking a perfectly good song and butchering it with cheesy lyrics sung by students who, for the most part, should stick with their studies rather than assaulting the ears of the unsuspecting with sounds that even the worst of karaoke singers would be ashamed to claim as their own.
As you watch the LSU Exec trying to sing along to ‘La La La” by Naughty Boy, you will understand just how bad the video is. You will cringe as you hear the students sing out of tune and move so badly you’ll want to cry. The whole production is so bad it has even made the national media and has drawn such critical response that even the Loughborough students’ own online newspaper The Epinal has run an article about it.
According to The Epinal, Union President Josh Hurrell has defended the video, saying, “Unfortunately, this video has gathered a few negative comments. It is meant to be taken as a joke however I fear people think we are being serious.” His comment could be a candidate for the understatement of the year. The video is so bad and has been criticised so much that it has gone viral on YouTube.
Looking back at previous efforts, none of which reached the “popularity” of this one, you could be excused for thinking that the LSU Exec is on a mission to destroy music. Back in 2007, they produced a genuine spoof-like video with “superheroes” prancing around to the Superman theme – at least the comedy was obvious - but since then things have gone downhill.
After Superman, the next tune to come under attack was Nickelback’s “Rockstar” in 2008, followed closely by “You’re the one that I want” from Grease a year later. And the Katy Perry’s “California Girls” and Carly Rae Jepsen’s “Call me maybe” came in for the treatment. You can see them all at http://www.thecontroversy.co.uk/ - but be warned you’ll need a strong constitution or else a great sense of humour.
To be fair, the videos were probably all made tongue-in-cheek and were never intended to be taken seriously, but this year the plan seems to have backfired badly and could do the LSU more harm than good. That said, the LSU’s version of “La La La” is so bad that you simply have to laugh. And it has generated a ton of publicity for the Union.
The one thing they did get right, however, seems to have gone unnoticed – those tops they wear are fairly eye-catching. Just for the record, they are custom polos from Clifton clothing and are probably the only things that emerge from the video with distinction.