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LOVE and EQUALITY reigned supreme at the launch of LYON Fine Jewelry

LYON Fine Jewelry CEO Lauren Russell (center) with Whitney Mixter and Sara Bettencourt of Showtime's "The Real L Word"
LYON Fine Jewelry CEO Lauren Russell (center) with Whitney Mixter and Sara Bettencourt of Showtime's "The Real L Word"
Kat Bagley Photography

On Thursday, February 16th, TV personalities, recording artists and entertainment industry executives came out to support jeweler to the stars Lauren Russell and celebrate the launch of her LYON Fine Jewelry 2012 Collection and her Equality Bracelet to benefit the non-profit Friendfactor.

Partygoers experienced an evening of Luxury, Beauty, Style and Love at famed ink shop Freak Chic and the adjoining Tuff Sissy lifestyle store and event space. DJ Becka Diamond played 80’s, rock and dance tunes while guests checked out the stunning and sexy 2012 LYON Fine Jewelry collection and the Equality Bracelets line modeled by two beautiful women. Sara Bettencourt, Whitney Mixter and Rachel Rodriguez of Showtime’s hit TV show, “The Real L Word”, were all seen rocking their Equality Bracelets in support of Friendfactor’s noble work to secure equal rights for the LGBT community.

LYON Fine Jewelry has four different Equality Bracelets in the collection. Each bracelet is aptly named after a city that has been instrumental in the gay rights movement. The Stonewall Equality Bracelet sells for $95 and is made from 100% Sterling Silver and Leather. It is one size fits all and like all of LYON Fine Jewelry’s pieces is unisex. The Castro, Weho and Vere Equality Bracelets are made from the finest silver, 14k and 18k Gold with gorgeous and conflict-free black diamonds and are $775, $1,350 and $1,950 respectively. The slogan for the Equality Bracelet is “We Are All Created Equal." Supporters can submit photos of themselves wearing the Equality Bracelet in solidarity for LYON Fine Jewelry’s virtual photo petition to show government at the state and federal levels that NOW is the time for Equality to be a reality for all.

Celebrities that rock the Equality Bracelet include: Adam Harrington, Adam Lambert, Aldis Hodge, Allison Janney, Boris Kodjoe, Chris Massey, Christopher McDonald, Cobi Jones, Constance Zimmer, Cristian “Koko” Stambuk, Edwin Hodge, Gina Rodriguez, Grant Show, Jason Mraz, Josh Cooke, Kathy Hilton, Kelly Hu, Kelsey C., Kevin Eubanks, Kyle Massey, Lance Bass, Lee DeWyze, Louis Gossett Jr., Melissa Gilbert, Millionaire Matchmaker Patti Stanger, Perez Hilton, Paul Oakenfold, Nestor Serrano, Nia Vardalos, Reid Scott, Richard Jenkins, Ryan Cabrera, Ryan Devlin, Samantha Harris, Sarah Michelle Gellar, Tim Daly, Traci Lords, Wilmer Valderrama, Zoe Levy and more!

Guests enjoyed divine desserts by Cake Pops LA who treated everyone to their “Equality Cake Pops” and their Blue Velvet Cake Pops (covered in white chocolate with candy flakes), which were a standout! Amanda Ormerod of Bootleg Chocolates dazzled guests with her bite size gourmet chocolate creations, which partygoers were raving about. The Sabra cart was a hit with guests enjoying their grab n go Hummus snack packs complete with roasted garlic hummus and pretzel crisps. Many guests were seen leaving the party with a snack pack to go so they could enjoy their Sabra fix on the drive home. popchips unveiled their new sweet potato flavor to rave reviews. Party hostess Lauren Russell was seen snacking on popchips’ chili lime flavor all night. Celebrity guests Kate Linder, Betsey Russell, Vincent Spano and Anjulie stayed hydrated with smartwater® served from a sleek teardrop bar as they checked out the artwork at Tuff Sissy and admired the gorgeous eco chic floral designs created by Celadon & Celery especially for LYON Fine Jewelry’s event.

The Sue Devitt Beauty team was onsite giving glam makeovers to guests who then checked out how gorgeous they looked in Vanity Girl Hollywood’s custom black vanity mirror. Vanity Girl Hollywood added a touch of retro Hollywood glamour into the mix. All of the ladies were excited when they got to take home shimmery lip gloss and petit E-Z Eye Roller Ball Eye Shadow from Sue Devitt Beauty and Rock Your Hair’s Bombshell Big Hair Powder by hair stylist guru Michael O’Rourke. Partygoers were seen toting around their hot pink Rock Your Hair gift bags.

Snap Boogie, the incredibly gifted break dancer seen on “America’s Got Talent” busted out some hot moves for the cameras as director Cristian “Koko” Stambuk filmed him for LYON Fine Jewelry and 36 Elephant’s EQUALITY PSA Campaign. Rising star Daniel Joseph Baker who sang his way into the hearts of American viewers on “America’s Got Talent” last season, did his best Madonna “Vogue” pose impression for the EQUALITY PSA Campaign.

LYON Fine Jewelry CEO Lauren Russell (who was styled in a gorgeous black suit by couture designer Lloyd Klein), and a handful of friends, which included Mollie Thomas (the first openly gay woman to run for the Miss California crown) and Justin Howard (Bootleg Chocolates) pledged their eternal support to the Equality movement by getting inked with equal sign tattoos during the party at Freak Chic. These trendsetters are sure to have jump started the next fashionable way to show your support for Equality.

Partygoers sipped on delicious custom cocktails created by Philip Delacruz and the team at DAMA Tequila. DAMA Tequila is the world’s first luxury tequila created by women for women and it was the perfect compliment to LYON Fine Jewelry’s party.

Guests also enjoyed Peace Iced Tea and Hubert’s Raspberry Lemonade courtesy of Hansens' and intelligent energy drinks provided by Vuka. Partygoers who got their second wind at the end of the night and were making plans to stop by some Hollywood clubs, received a boost from Vuka’s zero calorie orange flavored “Awaken,” to help them keep the party going.

LYON Fine Jewelry has quickly become Hollywood’s most talked about jewelry line for style icons who are bold, beautiful, sexy, daring and distinctive. Creative Director and CEO Lauren Russell incorporates conflict free black diamonds and precious gemstones into her unisex, stylish and rocker chic designs that have been called “wearable art.” LYON Fine Jewelry is proud to support the deserving non-profits Friendfactor, Rock The Vote and Adaptive Action Sports via their charity bracelet division with a signature bracelet created for each foundation


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