LOUDER THAN LIFE, the weekend-long rock, music and camping fest is set for October 4 and October 5, 2014. This killer event will be held at Champions Park in Louisville, Kentucky. More than 70 vendors, along with celebrity chefs Chris Santos, Vic Vegas Bill Kunz, and Tom Coghill will showcase their wares while more than 30 bands, including Kid Rock, Judas Priest, Korn, Five Finger Death Punch, Limp Bizkit, Stone Temple Pilots with Chester Bennington, Volbeat, Papa Roach rock three stages over two days and nights.
The food and drink lineup will include bourbon and other spirits, craft beer, gourmet man food and artist-inspired beverages. The inaugural food, drink, and rock fest will celebrate the region’s food, bourbon and craft beer industry, while honoring Louisville’s history as the birthplace of bourbon. LOUDER THAN LIFE was recently dubbed the “ultimate man food experience.”
Festival creator Danny Wimmer of Danny Wimmer Presents said, “I created the LOUDER THAN LIFE festival to highlight and celebrate the ‘culinary capital of bourbon country.’ And, of course, the cultures of rock & roll and bourbon go hand in hand!”
Wimmer adds, “Louisville is famous for a lot of things, but many people don’t know what a great rock town this is. When I first came to Louisville, I fell in love with this city, its diverse food, its bourbon and its culture. It screamed ‘LOUDER THAN LIFE,’ and I was quickly convinced this is the perfect destination for this kind of all-encompassing festival.”
THE BOURBON LINEUP (so far):
“All bourbon is whiskey, not all whiskey is bourbon.”
Angels Envy (Louisville, Ky.)
Basil Hayden’s (Clermont, Ky.)
Benchmark (Frankfort, Ky.)
Buffalo Trace (Frankfort, Ky.)
Bulleit (Lawrenceburg , Ky.)
Eagle Rare (Franklin County, Ky.)
Evan Williams (Bardstown, Ky.)
Jim Beam (Clermont, Ky.)
Knob Creek (Clermont, Ky.)
Maker’s Mark (Loretto, Ky.)
Red Stag (Clermont, Ky.)
Town Branch Bourbon (Lexington, Ky.)
Willet (Bardstown, Ky.)
Woodford Reserve (Versailles, Ky.)
THE CRAFT BEER SLATE:
“Cenosillicaphobia is the fear of an empty beer glass.”
Bluegrass Brewing Company (Louisville, Ky.):
American Pale Ale
Altbier Amber Ale
Dark Star Porter
Falls City Beer (Louisville, Ky.):
Hipster Repellant IPA
Sterling Beer (Louisville, Ky.):
Alltech Lexington Brewing and Distilling Co. (Lexington, Ky.):
Kentucky Bourbon Barrel Ale
West Sixth Brewing Company (Lexington, Ky.):
West Sixth IPA
Lemongrass American Wheat
New Albanian Brewing Company (New Albany, Ind.):
Black & Blue Grass
Hoptimus Imperial IPA
Beak’s Best Bitter
OTHER SPIRITS INCLUDING ONSITE EXPERIENCES:
Must be 21 years or older to enter!
Copper and King’s American Brandy (Louisville, Ky.)
Jack Daniel’s Whiskey Experience
Jack Daniel’s was officially registered by the U.S. Government in 1866. The Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States, and is on the National Register of Historic Places. Based in Lynchburg, Tenn., the Jack Daniel Distillery is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey and Jack Daniel’s Country Cocktails. Jack Daniel’s encourages its friends to drink responsibly.
Make sure to come by the Jack Daniel’s experience to get your tour of the history of the distillery, education on how they make their famous whiskey, merch, games, food items and other interactive exhibits. Keep checking the website for more information and additions.
Germantown Presented by Jägermeister
The history of the Germans in Louisville began in 1787. In that year, a man named Kaye built the first brick house in Louisville, Kentucky. The Blankenbaker, Bruner, and Funk families came to the Louisville region following the American Revolutionary War, and in 1797 they founded the town Brunerstown, which would later become Jeffersontown, Kentucky. Further early immigration of Germans took place as they slowly followed the Ohio River after arriving in the United States and many settled in Louisville.
In the 21st century, one third of Louisville’s population claims German ancestry. The Kentuckiana German Heritage Society was started in 1991 to preserve Louisville’s German heritage. The German-American Club Gesangverein, which was founded in 1878, also remains. Since 1977, Louisville has maintained a relationship with Mainz, Germany, with the two cities officially town twinning in 1994. Every October, a two-day Oktoberfest is celebrated.
Jägermeister is proud to present GERMANTOWN, which will feature celebrity Jäger Chef and restaurant owner Chris Santos, who will be judging the best gourmet man food items. Don’t miss some of the other activities in Germantown, which features the best bartenders in Louisville, Jäger Challenges, Jäger mixology, shots, food, signings and more!
ARTIST INSPIRED BEVERAGES:
Mastodon’s Black Tongue Double Black IPA
Iron Maiden’s Trooper Premium British Beer
Motörhead’s Bastards Lager
JUST ANNOUNCED! Motörhead Vodka
JUST ANNOUNCED! Slayer’s Reign in Blood Red Cabernet Sauvignon