In a new video spot for Diamond Supply Co., released on Tuesday, pro skateboarder Eli Reed is knocked unconscious while skating in New York City and finds himself dreamily transported to a "Lost Paradise" that turns out to be the Playboy Mansion. He wakes up to Playmates Kayla Collins, Ashley Doris, Carly Lauren, Crystal McCahill, Jaslyn Ome, Tiffany Toth, and Dani Mathers dressing him for the occasion in a pink Mark Jacobs suit and lacing up his Converse sneakers for a skate session on the grounds, concluding with a dip in the infamous Grotto, before snapping out of it.
The video, following fast on the heels of a recent video of trials bike star Danny MacAskill's ride at the Playboy Mansion for a Red Bull video, comes amidst a change in branding direction for the venerable men's entertaiment brand -- less all-out nudity, more social media-friendly articles, videos, and "near-nudity" galleries -- and is one Playboy-produced video (see embed at left) that is surprisingly safe-for-work.
Playboy's re-branding also appears to be aimed at becoming more female-friendly, if this week's "Should You Cat-Call Her?" flowchart is any indication of the new direction. Enlisting heartthrobs likes MacAskill and Reed in the effort isn't hurting either.
Reed is a pro skater sponsored by Organika Skateboards, Converse, Diamond Supply Co., Venture, Mob Grip, Gold Wheels, and Supreme. The Playboy video is presented by Diamond Supply Co. (a skateboard hardware and apparel company) and an unlikely non-skateboard industry partner: Tenga, manufacturer of masturbation toys for men.