In the doldrums of winter, it makes perfect sense to launch a new campaign to not only generate interest but to create the desire from within a person, that yearning for a tropical paradise get-a-way. For some it's only a slide show and mental vacation. For others, it becomes reality.
Los Cabos is located at the tip of the 1,000-mile long Baja Peninsula, Los Cabos, Mexico, is home to some of the world's best and most beautiful hotels, resorts, championship golf courses and rejuvenating spas. Just the description creates a mental image. Combining the mental image with the beautiful serenity of the area and images of relaxation and rejuvenation tempts the eye and connects with the mind to want to go there. This visual representation adds to the allure of the tropical paradise and is a natural fit for utilizing this social media platform.
Travelers and fans of Los Cabos are able to follow @loscabostourism and keep up with the updated images on Instagram but are also able to tag the destination in their own photos of the area.
Social media engagements are most effective when they engage the user. This particular campaign does just that and with Instagram, users are able to connect with others and share their images. The excitement that the users creates adds to the overall effect of increasing desire to visit Los Cabos over other tropical destinations, which of course, is the objective of the campaign.
Bring it home: What are you doing to engage your audience? What lessons can you learn from this simple campaign that will help your business?
© 2013 Jennifer (Jena) L. Taylor dba The Word Tailor