Prescription drug addiction and fatal overdoses have become a major problem here in the U.S. So, why are these drugs being marketed in the form of a football jersey? Kitson, a popular Los Angeles boutique, is putting this new form of fashion on their store shelves, according to a segment that ABC News aired on Aug. 29, and they are not ashamed of it.
These football jerseys have the names of three of the most popular controlled drugs, Adderall, Xanax and Vicodin, printed on the back. Brian Lichtenberg has designed these shirts and called them a ‘parody of pop culture.’
Kitson’s store director, Mark Peters, is also defending this new fashion line saying, “Ultimately it’s freedom of speech … And it’s fashion and there’s a fun part of it, and it’s parody and people can wear it and say what they want on their shirts.”
The store also has many celebrities gracing their doors. However, actress Kristen Johnston from “3rd Rock From the Sun” fame took to her Twitter to slam the boutique for selling something that hits close to home for her and many others out there. She personally struggled for years with drug and alcohol addiction and was horrified to learn of the shirts being sold.
Since the actress sent off that tweet, the store has been under fire, not only from the public, but now from the drug makers of these prescription medications. TMZ has reported that the three companies are outraged and are planning on suing Kitson for trademark infringement.
"Prescription drug use should not be trivialized. It is a serious issue and we will be taking legal action to stop the clothing company from trying to sell such a product,” a rep from Vicodin stated.
We will see how this all plays out. What started out as a funny ‘parody’ for Kitson may have just turned into a retail nightmare for the store.
What do you think of these prescription drug football jerseys?