Last night on May 20, 2014, Lorde celebrated her new limited edition MAC Cosmetic line at the MAC Pro Store in New York City. Notables who joined the singer at the launch party included Ireland Baldwin, Madeline Brewer from "Orange is the New Black", DJ Kiss, Anna and her mom supermodel Pat Cleveland, Caitlin Moe, Heather Thompson, Amy Astley, Katie Gallagher and Azede Jean-Pierre. They all posed for photos in front of the deep plum step and repeat. Mia Moretti was the DJ for the evening and played some great songs.
When she arrived, Lorde posed for photos with her lipstick. Guests were also able to try out the product for themselves, but the real treat was the private performance. It was so intimate. Lorde performed many songs from her smash album "Pure Heroine." She performed "Royals," "Ribs," "Tennis Court," "400 Lux," to name a few. The songstress was accompanied by a drummer and keyboardist and the hashtag #maclorde was prominently on display on the wall behind her. You can find many clips of the show on Instagram using that hashtag.
During the event, the singer also graciously posed for photos with fans. Women's Wear Daily had the opportunity to speak with Lorde at the event. She said, “I’m a really big fan of MAC and have been since before I could really afford it ... When they approached me, I jumped at the chance. It’s rare that you find a brand that feels so perfect. I hate weird product placements and endorsements that feel uncomfortable ... The finish [of the lipstick] was important to me ... I wanted people to be able to use it as a lipstick or press it on as a stain.” Lorde's deep plum Pure Heroine lipstick and Rapidblack penultimate eye liner for MAC will hit stores next month.