Lorde’s “Royals” continues to rule Rock radio. After losing the top slot to Fitz & the Tantrums “Out of My League” last week, Lorde’s Top Three ranking at Alternative (with a gain in impressions), combined with a lead in both detections and audience at Triple A for yet another week, allow the track to take back the Number One slot on the Rock Airplay Chart this week in Billboard Magazine.
Breaking down ‘Royals’ at radio
“Royals” also ranks at Number One on Rock Digital Song and Rock Streaming Songs, and at Number One on the digital/radio/streaming Rock Songs hybrid chart. The song’s popularity has crossed over to Top 40 and Adult Top 40/Hot AC (number three both charts), Rhythmic (number seven), and Adult Contemporary (number 19). Also, “Royals” seven-week stay on top Alternative radio broke the record for the longest run for a female artist in the twenty-five year history of the chart.
‘Royals’ also rules the Hot 100
Lorde’s “Royals” ranks at Number One on the Digital Songs Chart, number four on the Radio Songs Chart, and number five on the Streaming Songs Chart. On the digital/radio/streaming Hot 100 Chart, “Royals” moved to Number One last week in its 13th week on the survey, and allowed Lorde to claim the first Number One singe for a musician from New Zealand in the chart’s history.
Mainstream Rock radio staying away from ‘Royals’
Given the track’s heavy lean towards rhythmic-indie pop, Active and Heritage Rock radio stations have steered clear of Lorde’s “Royals”. In fact, many listeners have called into question whether or not labeling the song as “Rock” is even remotely appropriate.
Still, Billboard and All Access/Mediabase categorize a single as Rock based on what is played on the four sub-formats (Active Rock/Alternative/Heritage Rock, Triple A), and not the instrumentation of the hit. Also, “Royals” is one of several songs performing well at Alternative Rock radio in 2013 that stray far away from the guitar-based singles normally considered to be Rock.
Stay up to date with the latest updates at Rock radio
Individuals interested in staying up to date with what songs are currently being spun at Rock radio can visit the website for Billboard and the website for All Access. Here in Tampa Bay, listeners can tune into 97X (Alternative Rock), and 98 Rock (Active Rock).