If you really know about makeup, you know that there are not only different cosmetic requirements for night and day, work and play, but also that you need different colors and textures for film, digital photos and television appearances. This all has to do with the lighting and limitations of color in how the image is processed.
With digital photos, you don't want super-intense, extra-bright or densely opaque lip colors. Otherwise, you can end up looking like the Mr. Bill clay doll on SNL. You want a hint of tint, a tiny bit of micro-shimmer to catch the light, plus moisturizing shine. This makes you look youthful, like you're not trying too hard, yet fresh. Burt's Bees to the rescue! I was happy to be hosted to experience it!
They have a lip gloss line that comes in a tube with doe foot applicator -- no fingers needed! The colors are true to life: floral or skin tone. I definitely would like to see women of all ages wearing this gloss in their travel selfies . . . younger girls would look age appropriate and mature women would not look embalmed in their jpegs.
The texture is balm/oil -like. This is what they say about it:
Rich, pearlized color combines with natural oils rich in nutrients to leave your lips soft, shiny and 100% naturally beautiful.
Neutrals: Autumn Haze, Fall Foliage, Sweet Sunset, Sunny Day
Pinks: Ocean Sunrise, Rosy Dawn, Spring Splendor, Summer Twilight
Reds/Plums: Evening Glow, Ruby Moon, Nearly Dusk, Starry Night
• Delivers rich pearlized color with high impact shine
• Enriches with nourishing oils
• Promotes healthy looking and beautiful lips