Complementing Maki Oh's vision of a woman transitioning from the traditionally feminine role to independence, LONDONTOWN created a nail look to show a woman's strength and ingenuity while maintaining her femininity. The result, strong feminine shapes, with bold colors and graphic designs.
Using four lakur colors, LONDONTOWN created two distinct runway looks. First, a twist on a classic French manicure. Classics never go out of style, and an interpretation with acute angles, a deep and sultry red, and an accented ring finger with a black tip, gives the look chic elegance with a strong edge. To create the design LONDONTOWN started with a clean neutral base and met it with an unyielding oxblood red.
For the second look, LONDONTOWN added a modern, sharp twist. LONDONTOWN lakur was used to transport the hand indigo-dyed prints from the collection onto the nails, giving the classic woman a modern edge.
Colors were extremely important to portray the feelings and LONDONTOWN's staple natural nude ("Teatime"), oxblood red ("Guarded Jewel"), fierce black ("Chim Cher-ee") and porcelain white ("Chelsea Porcelain") were all designed to accessorize the season's hottest looks.
The names of the lakur colors even mean something to British culture. The Guarded Jewel is protected in the Tower of London. The crown jewels are an essence of British culture that merits guarding. Teatime is always a comforting time to look forward to during the hectic day. Chim Cher-ee is a famous chimney sweep. Up until now, Bert was the only sought-after chimney sweep in London. Chelsea Porcelain is England's most distinguished fine porcelain crafters, held with great esteem and sought after by British nobility.
LONDONTOWN prides itself on natural nail care. Boasting the "5-free" beauty trend that's here to stay, the products are formulated formaldehyde-free, toluene-free, DBP-free, formaldehyde resin free and camphor-free. All products are vegan, gluten-free and cruelty-free as well.
To complete the fabulous runway looks, Maki Oh called upon makeup artist James Vincent for Temptu Pro and hair designer Wesley O'Meara for Free Your Mane. The final show was nothing short of spectacular.