A new designer -retail company collaboration in the making! London Fog has tapped Badgley Mischka designers Mark Badgley and James Mischka, along with Cynthia Rowley and Chris Benz to bring their eponymous designs to the capsule collection. The collection is not avialble for preview yet, but the sketches released by the company look in tune with the chic trendy look of Lond Fog brand.
The London Fog Designer Collection will include a range of women’s, men’s and children’s outerwear, along with women’s rain boots, luggage and umbrellas from each designer. Retail price points will range from $50 for umbrellas and up to $275 for outerwear. The collection will hit stores August 2013 and will be available at department stores, specialty boutiques, online at www.londonfog.com and through the designers’ respective websites.
“We love being able to add a touch of glamour to such an iconic brand; London Fog has such a rich heritage,” commented Mark Badgley and James Mischka. “It’s a fun collaboration,” they added.
Dari Marder, chief marketing officer of the Iconix Brand Group, stated, “Giving these amazing designers the freedom to re-imagine the classic trench, as well as other staples items that London Fog is known for, is exciting not only for them but for us as well.”
The London Fog brand includes women’s and men’s outerwear, handbags, footwear, luggage, cold weather accessories and eyewear. For over 80 years, the brand has embodied a classic metropolitan appeal from corporate wear to weekend wear.