The IGA on Locust Street in Terre Haute does not exist anymore, but another store took its place. The signs for the new store read Cost + 10%. When someone first sees the name, they may not understand the store’s business model.
Much like a normal store, each item has a price tag on the shelf. Unlike a normal store, these price tags indicate the store's price. The final retail cost is 110 percent of the price listed. Cashiers ring up this total at the registers. Shoppers need to do simple math in order to estimate the final price. Shoppers who perform the necessary calculations find that the prices are competitive with Wal-Mart.
IGA became Cost + 10% in mid December. The former IGA location closed for two days and reopened with the new logo and the new name. Both the products carried and the layout of the store remain the same. Savvy consumers may want to check the prices with other commercial outlets before buying their groceries.